RIM ‘Seriously’Considered Switch To Android Before BlackBerry 10

The BlackBerry maker Research In Motion Limited has seriously considered complete migration to Google ‘s Android operating system ahead of eventually releasing the BlackBerry 10. The CEO of this Canadian smartphone maker, Mr.Thorsten Heins accepted that the RIM can’t stay up along with their giant counterparts Apple and Samsung without outdoors help. He was directing towards an open source operating system Android.

The BlackBerry maker’s CEO was quoted in an interview with Matt Warman, of the Daily Telegraph:

“We took the conscious decision not to go Android,” Heins told the Telegraph. ”If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done.

Games, media, we have to be good at it but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.”

BlackBerry was hardcore enterprise oriented smart phone in its beginning. Its main aim was to holdup business oriented folks in their undertakings. However, due to the emergence of Apple, Nokia, and Samsung, the surroundings swapped sharply, bringing together with shopper’s tendencies and tastes. Entertainment factor and UI were now top most priority in the smart phone agenda. And everyone knows that a brand like Apple is typically superior at, as well as exceptional features. This is actually what has uncovered Research In Motion Limited to a lower spot in the sector.

source : BGR