Amazon App Store Surpasses Google Play On Revenues
In an interesting finding, according to theMobileapp analytics company Flurry, Amazon App Store surpassed the mighty Google play (Formerly know as android market) in terms of revenue generation per daily user from mobile apps. According to the study, Apple’s App Store still rules the applications market.
Flurry’s research reflects the ability for application developers to generate revenue across three top app stores – Apple’s App Store (iTunes), Amazon App Store for Android, and Google Play. The method used for this study was solely in-app purchases.
Flurry set the revenue generated in the Apple’s App Store (iTunes) to 100%, and then they started comparing the relative revenue generated by other two leading app store, Amazon App Store and Google Play. After setting the scenario, they found that Amazon App Store revenue is 89% and Google Play revenue remains only 23% of App Store revenue. In simple words, every $1.00 generated in the iTunes App Store, would fetch $0.89 in the Amazon Appstore and $0.23 in Google Play.
Flurry explains :
We examine a basket of top-ranked apps that have similar presence across iOS, Amazon and Android,Their primary business models are in-app purchase, which is the revenue type we compare for this analysis. Combined, these apps average 11 million daily active users (DAUs). We measured their revenue over a 45-day period, from mid-January through the end of February 2012.”
The results in favour of Amazon App Store may looks shocking for some readers keeping in mind the massive app store size of Google Play. But actually it’s not as surprising as it looks for the simple reason. With the majority of users being only tempted to download and install free apps in Google Play.
Amazon App Store Approach To Attract Users
On the other hand, Amazon App Store always checks apps for the highest possible quality. They runs frequent tiny promotions to attract users to return back daily. The last and most important, Amazon App Store uses the power of its already well established user base of Amazon account holders who already have credit card information on their databases, ideal for one-click checkouts, perfectly supported by their customer care.